The 49th edition of the Portugal Fashion with the forum “Portugal – Africa Investment Roundtable”, an initiative that promoted reflection, debate and opportunities dedicated to business, investments, exports and partnerships between Portugal and Africa in the textile and clothing sector.
As African Markets had reported this Forum and the participation of african stylists form part of the three-year partnership between Afreximbank and the National Association of Young Entrepreneurs (ANJE), the entity responsible for Portugal Fashion.
The agreement provides for real exchanges that enable African fashion designers to produce their creations in Portugal and give Portuguese companies the opportunity to invest in African fashion.
In this edition of Portugal Fashion, 20 stylists from different African countries participated and showed their work in the framework of the Creative Africa Nexus (CANEX) program, where the production of sustainable fashion, the importance of the circular economy in the industry and the role of responsible design for the new generations are some of the present premises.
African designers included Anissa Aida (Tunisia), Doreen Mashika (Tanzania), Mafi Mafi (Ethiopia) Anyango Mpinga (Kenya), Odio Mimonet (Nigeria), Maison D’Afie (Cameroon), Rich Mnisi (South Africa) ) and Taibo Bacar (Mozambique).
The program signed with Afreximbank will annually promote around 40 African stylists, who will benefit from contacts with international industry experts, as well as retailers and manufacturers that are competitive in the Portuguese market.
This partnership is part of the program Creative Africa Nexus (CANEX) of Afreximbank, which aims to facilitate investments in Africa’s creative and cultural economy through financing, capacity building, export and investment promotion, digital solutions, linking and partnership building, and policy advocacy.
The partnership between Afreximbank and ANJE aims to support African designers to meet the challenges, providing them with the opportunity to access international markets while developing their capacity through brand incubation.
In addition to this event, Afreximbank and ANJE structured a partnership to advise and support European and Portuguese companies that intend to invest in Africa, where ANJE will act as a one-stop shop for investors seeking the African continent and seeking advice and support from both Afreximbank and ANJE.
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